Lead social media strategy for 3–5 client accounts, including Bubby’s, one of New York City’s most iconic brunch restaurants, driving 74% organic Instagram growth (56.9K → 99.2K)

Develop and execute monthly content calendars aligned with marketing initiatives, brand priorities, and performance insights

Manage day-to-day community engagement, responding to messages and comments to maintain an active, positive brand presence

Collaborate cross-functionally with marketing, sales, and operations teams to plan and execute integrated campaigns

Partner with influencers and creators to produce authentic brand storytelling that expands reach and strengthens community engagement

Analyze digital performance and audience insights to refine strategy, increase engagement, and drive measurable results

Direct photo and video shoots from concept to execution, producing visually compelling brand assets

Design and deploy email campaigns and newsletters via HubSpot and Mailchimp, consistently achieving above-benchmark open and click-through rates

Maintain and update client websites, ensuring content remains fresh, accurate, and aligned with brand guidelines